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Visitors Guide

Request our 2017 Official Alton Visitors Guide and start planning your trip today!

2017 Official Alton Visitors Guide
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Journey to Alton for a Small Business Revolution

The Revolution - the Small Business Revolution - came to Alton in 2018 and in the process transformed the community and local businesses. 

Watch how Alton and the six featured businesses: Morrison's Irish Pub, Shampooches, Today's Beauty Supply, Bluff City Outdoors, Lighthouse Sounds, and Lovett's Soul Food were transformed when Season 3 of Small Business Revolution Main Street Series debuts Thursday, Oct. 4 on Hulu and All eight episodes will be available for streaming.

A free watch party will be held at WOW Event Center on Oct. 4. Doors open at 6 p.m. and the first episode of the Main Street series will air at 7 p.m.

(For more on Alton's revolutionary journey, please see the story below)

“They say you want a revolution …  
Well, you know
We all want to change the world.”The Beatles

(Note: Find out what happened in Alton when Small Business Revolution Main Street Series 3 debuts Thursday, Oct. 4 on Hulu and

What does it take to become part of a revolution? One word … community.

Alton redefined that word when the city learned it was in the running to win a $500,000 downtown revitalization grant through the Small Business Revolution – Main Street program crafted by Deluxe Corporation.

From people holding hands to form a human chain in a blinding rainstorm, to a local reporter transforming into the infamous Piasa Bird and kidnapping the city’s mayor, Alton launched itself into the national public eye in its quest to become the star of the Hulu TV series documentary.

Those efforts paid off. Along with the thousands of votes fans from around the country cast in the final national voting phase of the Deluxe contest. Alton did what many suspected it couldn’t … it joined hands and became a single community. And Alton won.


Amanda Brinkman of Small Business Revolution -- Main Street series celebrates with Shannon Walker, wife of Alton Mayor Brant Walker.

From thousands of small communities across the U.S., Deluxe Corporation winnowed the number down to 20 cities. Then 10. And finally five. Now there is only one: Alton.

All eyes are now on the Alton “revolution” … the Small Business Revolution.


Members of the media capture the moment Alton is named winner of the  third Season of Small Business Revolution -- Main Street on Feb. 27.

The riverfront city awash with history, scenic beauty and pride will be the featured community in Season Three of the Small Business Revolution – Main Street series. Film crews and celebrities will begin meeting with small businesses as they craft successful marketing and business plans.  For the next four months, as filming of the series gets underway, Alton will see itself through a different lens.

And when it’s done? Alton and its businesses will be transformed.

Revolutions create change. Alton has been waiting.




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